01
Order bump strategy before payment
The best order bump strategy uses a simple, affordable complement clearly related to the main offer — a template, checklist, or bonus module works well.
Buyers accept with one click without leaving the flow. It is the first step to increase average order value without adding checkout friction.
02
Upsell marketing after approval
After the first purchase is approved, present a larger or more complete offer to buyers who already showed intent. Upsell marketing at checkout typically converts better than external pages.
Keep the pitch direct: show what changes in practice, the price, and why it makes sense now. This is the core of a strong upsell downsell strategy.
03
Downsell as a second chance
If a buyer rejects the upsell, offer a smaller version or different payment terms. A downsell recovers revenue that would otherwise be lost and completes your order bump strategy.
Test price, copy, and offer order. Small funnel tweaks can increase average order value consistently without pressuring buyers who are done shopping.