How to position offers before and after purchase to increase average order value.
01
Order bump before payment
An order bump works best as a simple, affordable complement directly related to the main offer. It should be easy to understand and accept with one click.
02
Upsell after approval
An upsell appears after the buyer has completed the first purchase. It is the right moment to present a larger, more complete or more advanced solution.
03
Downsell as a second chance
A downsell can recover buyers who rejected the upsell by presenting a more accessible or more specific alternative.